Identité de marque

Créer une identité de marque, c’est d’abord comprendre ce qu’elle représente : ses valeurs, son ambition, sa place dans le quotidien des gens.

Avant le visuel, je travaille sur la définition de ce qui fonde le projet : le positionnement, les intentions, la personnalité et la manière dont la marque souhaite être perçue.
Cette étape me permet de construire des identités fortes, cohérentes et réellement alignées avec leur raison d’être.

Je conçois ensuite le langage visuel : logo, couleurs, typographies, direction artistique. Chaque choix vient traduire les valeurs définies en amont, et donner au projet une forme claire et reconnaissable — sans superflu. Une identité réussie permet à une marque alimentaire de s’exprimer simplement, de trouver sa place et de parler immédiatement à celles et ceux auxquels elle s’adresse.

The image features a brown textured background with the text 'Acarre' in bold, black letters in the center. Beneath it, in smaller font, it says 'Arnaud x Antoine' in black.
A rubber stamp with a wooden handle and a gold-colored base, stamping the 'AA' logo of Acarré on a white piece of paper.
Two croissants in a brown paper bag with the label "ACARRE" and the names "ARNAUD x ANTOINE" on a white background.
A silver bicycle with a brown paper shopping bag hanging on the handlebar. The bag has the text 'ACARRÉ ARNAUD × ANTOINE' printed on it. The bicycle is parked in Lausanne old city.
Hands sprinkling flour onto dough, with Acarré AA logo overlay
Close-up of a chocolate dessert with melted chocolate on a dark background, with the text "A CARRÉ ARNAUD X ANTOINE" overlaid.
A flat layout with various textured backgrounds and color swatches, including brick, grid, and paper textures, with six color samples in shades of yellow, red, beige, black, and brown.
Logo for Lupi Food featuring a stylized flower and leaf design in yellow, with the text 'Lupi Food' in black.
Person carrying a beige tote bag with a Lupi Food logo on it, against a plain background.
Three jars of vegan spread on a light background. The first jar is labeled 'Nature,' the second 'Ail & Fines Herbes,' and the third 'Spicy.' Each jar's label features colorful, minimalist illustrations of landscapes and animals.
Digital illustration of a farm scene on a tablet screen showing fields, trees, a tractor, a shed, and various animals and plants with a pastel color palette.
A minimalistic line drawing of a flower with three butterfly shapes as petals, two leaves at the base, and a single stem, all in yellow on a light beige background. The iconic shape of Lupifood logo.
A pixelated image with four colored squares arranged in a 2x2 grid on a textured beige background.
Close-up of white flowering plant with green leaves and a logo with the text 'LUPI FOOD' in yellow and white.
A mustard yellow background with a centered logo featuring a stylized plant with an infinity symbol as a flower and leaves at the bottom. The logo includes the text "LUPI FOOD".
A brightly colored package of Swiss confectionery with a Swiss flag emblem. The background features an orange-to-yellow gradient sunset, and green mountains.
Logo of 'Ownies Choux Suisses' with yellow background and black cursive text, featuring a small Swiss flag icon.
animation of the Ownies logo.
A laptop and smartphone displaying a website for Ownies, a Swiss company selling filled choux, on a yellow surface against a plain yellow background.